The proven scorecard template to hire top startup marketing talent

Marketing talent both Individual Contributors (IC) and Managers are vital to the growth of your startup. Establishing your unique brand identity helps you stand out to potential customers and drives demand. So when you’re growing fast, a mis-hire in these roles can flatten your company's trajectory toward the moon. Don’t let that happen with Yobs' Marketing Interview Scorecard.

What's a Yobs hiring scorecard?

The Yobs Marketing Interview Scorecard is built around competencies predictive of success in Startup Marketing. Each scorecard includes (a) definitions of the competencies, (b) interview questions in the context of Marketing and if relevant managing a team, and (c) signals to look for in a candidate’s interview answers. 

Some competencies are more important than others when predicting performance, depending on the responsibilities of the job.

For Individual Contributors (IC), the Scorecard focuses on the competencies that matter the most for marketers who don't manage a team.

Courage

Volunteers for challenges

Conscientiousness

Hard working and orderly

Disciplined

Pays attention to details

Openness

Handles change

Agreeableness

Agree and support others

Download the Startup Marketing Scorecard

Relevant Job titles

The following job titles are especially relevant to the Marketing Individual Contributor Scorecard.

The Manager Interview Kit focuses on the competencies that matter the most for marketers who manage a team.

Customer Focus

Builds strong customer relationships

Drives Engagement

Motivates others

Intellectual

Creative problem solver

Openness

Handles change

Plans And Aligns

Aligns goals with org

Relevant Job titles to Marketing Manager Scorecard

The following job titles are especially relevant to the Marketing Manager Scorecard.

Scorecards include a balance of behaviorally- and scenario-based questions. On one hand, past behavior predicts future behavior and future performance. On the other hand, scenario-based questions are more flexible and future-facing to allow candidates to shoot their shot. Taken together, evidence supports a blend of multiple methods to optimize for predicting on-the-job success for Marketing Individual Contributors.

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