Marketing talent both Individual Contributors (IC) and Managers are vital to the growth of your startup. Establishing your unique brand identity helps you stand out to potential customers and drives demand. So when you’re growing fast, a mis-hire in these roles can flatten your company's trajectory toward the moon. Don’t let that happen with Yobs' Marketing Interview Scorecard.
The Yobs Marketing Interview Scorecard is built around competencies predictive of success in Startup Marketing. Each scorecard includes (a) definitions of the competencies, (b) interview questions in the context of Marketing and if relevant managing a team, and (c) signals to look for in a candidate’s interview answers.
Some competencies are more important than others when predicting performance, depending on the responsibilities of the job.
For Individual Contributors (IC), the Scorecard focuses on the competencies that matter the most for marketers who don't manage a team.
Volunteers for challenges
Hard working and orderly
Pays attention to details
Agree and support others
The Manager Interview Kit focuses on the competencies that matter the most for marketers who manage a team.
Builds strong customer relationships
Creative problem solver
Aligns goals with org
The following job titles are especially relevant to the Marketing Manager Scorecard.
Scorecards include a balance of behaviorally- and scenario-based questions. On one hand, past behavior predicts future behavior and future performance. On the other hand, scenario-based questions are more flexible and future-facing to allow candidates to shoot their shot. Taken together, evidence supports a blend of multiple methods to optimize for predicting on-the-job success for Marketing Individual Contributors.